Today, I watched a commercial offering financial services.

A young woman was sitting at her computer taking care of finances. She gets up and walks toward the camera. Now it is obvious that she is pregnant. As she steps outside through the doorway, we see the bare framing of a roof line for a room that is being added to the house. Nearest the camera is a worker on a ladder holding a nail gun.

This would have been fine if this was a still photo. But the guy with the nail gun is shooting the middle of the board over and over again. He must have put 6 or 8 nails into the same place.

Come on, guys! If you are going to have an actor in the shot, give him something to do. Filling a board full of nails looks stupid.

– Rich Pulham

This entry was posted on Wednesday, August 6th, 2008 at 8:11 pm and is filed under Dailies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.